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Rompiendo con los lanzamientos tradicionales de temporada, la marca presenta colecciones cápsula cada dos semanas, cada una de las cuales actúa como un episodio de una historia más amplia. Guiada por el lema “Historias usables para soñadores”, Carmen Says invita a quienes la usan a ver la ropa como una forma de imaginación y expresión personal.\u003cbr\u003e Las prendas no son sólo prendas de vestir, sino narradores de historias temáticas y emocionales. Cada cápsula es un capítulo que trasciende las tendencias, ofreciendo a los consumidores una experiencia de compra única donde adquieren no solo ropa, sino fragmentos tangibles de una narrativa.\u003cbr\u003eLa estrategia de la cápsula no sólo cautiva a los consumidores sino que también defiende la sostenibilidad evitando la sobreproducción y reduciendo el desperdicio. 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